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How Much Do Professional Headshots Cost?

Headshot NYC

Have you ever looked up something like “best headshots photography NYC pricing”, and been utterly confused by the results? That’s actually quite common. A lack of transparency seems to be the reason for this, but there are many other factors that are responsible as well. One thing to note: pricing can drastically differ from photographer to photographer. In this article, we will discuss the pricing of headshot photography, and why it differs between different photographers.

Why Does the Pricing for Headshot Photography Vary?

If you look up something like ‘best headshot photographers NYC’, you’ll be surprised to see the variety of services being offered in the area alone. These services vary in terms of quality, and thus prices. But other than the obvious reason that is the quality of headshots, what contributes to this difference in pricing of headshots?

  • The reputation of the photographer:

    if you’re looking for the best headshot photographer in NYC, their prices will reflect their reputation as a photographer. Someone with a huge number of 5-star reviews will charge you more for their services than, for example, a newly established photographer.

  • The skillset of the photographer:

    a photographer who’s skilled in multiple kinds of photography will probably charge you more. This is because of the one-stop-shop convenience they provide you with. If you need a headshot one day, and a portrait the other, you can go to them for all your photography needs.

  • The workflow of the photographer:

    if it’s someone who can capture, edit and process your headshot for you in no time, you may need to pay them more. In contrast, photographers who take their time don’t charge you too heavily.

  • The beliefs of the photographer:

    some photographers don’t charge high prices not because the quality of their work is unreliable, but because they simply do not wish to. Yes, the objectives of photographers vary, and so do their prices. Photographers build their brands around these beliefs, and if a photographer gives you a sense of luxury, it reflects their beliefs for their business.

Photo Studio 308 portrait photography nyc
Photo Studio 308 portrait photography nyc

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What is the Average Price Range for Headshot Photography?

To sum up the pricing range, it starts from around $50 and goes up to multiple thousands of dollars. There are some headshot photography sessions that go beyond the $5000 mark, but those are obviously the very best photographers in the business.

The high-end headshot photographers

For those new to headshot photography, it’s understandable if you wonder why anyone would pay more than $1000 for a headshot photography session. Well, it all comes down to the demand and supply of such high-end photographers. These are the best in the game, and people are more than willing to splurge on their services.

The reputation such photographers hold, as well their reviews and networking give them the competitive edge needed to charge premium prices. So if you’re looking for the very best headshot photography, be ready to stretch your budget a little.

The mid-range headshot photographers

The mid-range photographers charge you less than their high-end counterparts, but can still seem a tad expensive. Their prices start from around $300 and go up to $1000. For a good headshot session that doesn’t burn holes through your pocket, the mid-range photographers can be your best bet.

If you have a number of options before you in the mid-range headshot photography market, here are some of the things you should consider before picking one:

  • Their style:

    your headshot photographer’s work should speak to you. If you’re looking for solemn, dark photos, then choosing a photographer with a bright and bubbly style would obviously be the wrong thing to do. Therefore, you should first know your own preferences and then look for a photographer who matches them in terms of style.

  • Skill level:

    not every photographer in the mid-range will have the same skill set, which is why the prices between them also vary. If you’re looking for top-quality headshots, you should go for the more expensive options. You could again look at past work to get an idea about the quality of any given photographer’s headshot quality. Are the poses off? Do the backgrounds look tacky? If that’s the case, you should steer clear of such photographers.

  • Retouching:

    retouching is the all-important step of headshot photography because it can make or break a headshot. Some clients avoid retouching, others want entire features altered in a headshot. However, the quality of retouching can vary wildly between different headshot photographers. Some can achieve that natural look while altering the images, while others struggle in that department. So your decision should only be made once you’ve had a look at both non-retouched and retouched versions of a photographer’s past work.

Photo Studio 308 Professional Headshots NYC
Photo Studio 308 Professional Headshots NYC

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The budget headshot photographers

These are the headshot photographers who can capture a decent headshot for around $50-$300. For those new to photography, choosing a budget headshot photographer seems like a great idea. But to others who have experience with headshot photography, it’s not all clear why someone would charge such low prices for their services. There are a number of answers to that question:

  • They are new with minimal experience
  • The photographer does not own a formal studio
  • The photographer wants to attract the maximum number of clients
  • They do not understand business practices

While you could get lucky, budget headshot photography is slightly risky. Because such photographers usually have little experience, they can fail to deliver the quality of pictures you’re looking for. Several retakes may also be needed, so the process with budget photographers may not be the quickest. Plus, if you just do not receive the quality you require, despite multiple retakes, that could mean a  total waste of your time and resources.

Photo Studio 308 acting headshots photographer
Photo Studio 308 acting headshots photographer

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Conclusion

Headshot photography can be both expensive and cheap depending on the photographer you approach. However, there are many things to consider, such as experience and reputation, in order to get the most out of your photograph and the money you spend. We hope this article cleared up all your pricing-related doubts relating to the best headshots photographers in NYC.